- Senior executive sentiment about the attractiveness of the Mobile Operator segment has risen for the last two quarters with guarded optimism on the wider UK economy.
- Telefonica O2 (7.0) and Vodafone (7.0) continued their tussle to be Top Mobile dog; though Vodafone had a significant drop in Q412
- Everything Everywhere (7.0) (Orange & T-Mobile) and 3UK (6.5) both rose on more positive sentiment towards the sector
- Tesco Mobile (6.0) broke above 6.0 for the first time in Q412, though this was more sector-driven than company specific
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