- Cambridge appears to have its own employment "microclimate" - a hot and welcoming emvironment once you're on the inside and working for a Cambridge firm, but seen as somewhat remote, lofty and apart by the wider Tech, Media, Comms executive community.
- For example, according to the Office for National Statistics (ONS), the number of people employed in Professional & Technical roles in Cambridge for y/e at Q212 was 32,400, the highest it's been in 8 years, exceeding the last peak in y/e at Q409 when it reached 31,500. 49% of employed people in Cambridge are in this category compared with just over 19% in Great Britain as a whole. However Cambridge runs light on Directors and Senior Managerial executives (7-9% based on small sample of approx 5,000) compared with Great Britain where the norm is 10%, reflecting its skew towards R&D heavy organisations.
- Therefore Cambridge companies attractiveness scores reflect this distance from having a direct consumer/wider executive exposure and recognition. Their B2B; R&D skew and association with the excellence of Cambridge University tends to mean they're less well-known; admired from afar, but not considered "attractive". There's a major communication opportunity for Cambridge firms, large and small to explain who they are and why they're attractive as an employer brand (e.g. Red Gate as the sole Cambridge firm in the Sunday Times snappily named "Top 100 Best Companies to Work for - Small Companies")
- Both CSR (8.0) and ARM (8.0) scored well, with ARM having by far the widest recognition amongst TMC executives which augurs well for the CEO handover from Warren East to Simon Segars.
- Jagex did not garner sufficient recognition in Q412 or Q113 to achieve a score. Gaming, and gaming companies based in Cambridge may generate a high and positive response amongst gamers and in-market potential employees, but much less so further afield.
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